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Looking for the best tools to analyze your competitors’ TikTok ad strategies? This article reviews 5 leading tools, breaking down their pros, cons, and pricing to help you choose the right one. We’ll also share our top recommendation based on real-world experience.
TikTok Creative Center: Free but Limited
The biggest advantage of TikTok Creative Center is that it’s completely free. Developed by TikTok itself, this tool provides an overview of top-performing ads by industry, objective, format, and language. You can view basic analytics and landing pages for each ad.
However, its biggest drawback is that ad visibility in the library depends on the advertiser’s choice. Many professional advertisers disable this feature to avoid competitor analysis. Therefore, you might miss many effective ads. Keyword search is also limited, with results often becoming inaccurate after a certain number of ads.
PP Ads: Comprehensive and Powerful
PP Ads is a premium tool that stands out for its comprehensive TikTok ad research capabilities. Its intuitive interface allows you to search by keywords, products, advertisers, and even shops and influencers. PP Ads’ strength lies in its detailed filters, enabling you to search for ads by creation date, last seen date, impressions, and product type (dropshipping, TikTok Shop, etc.). Notably, PP Ads allows you to track specific competitors’ ads via their domain, providing detailed information on ad spend, targeted regions, and landing pages.
Big Spy: Expensive and Unproven
Big Spy requires a VIP subscription costing up to $2,000/year to access its TikTok ad research features. With such a high price tag and no proven effectiveness, Big Spy isn’t an optimal choice for most users.
Ad Wins: Beautiful Interface, Limited Data
Ad Wins boasts a user-friendly interface and offers a free trial. However, the number of searchable ads is significantly less than PP Ads. Its competitor analysis features are also less detailed. Despite its lower price compared to PP Ads, Ad Wins isn’t robust enough to be a top contender.
Minea: Great Interface, Feature-Rich
Minea has the most intuitive and user-friendly interface among the reviewed tools. The free trial allows full feature access before upgrading. Minea offers numerous quick filters, letting you view winning ads weekly, monthly, or quarterly. Its “Magic Search” feature allows for unique image-based product ad searches. However, Minea’s competitor analysis capabilities aren’t as powerful as PP Ads.
Conclusion
After real-world testing, PP Ads is our top recommendation thanks to its comprehensive research capabilities, powerful filters, and detailed competitor analysis features. If you need a free tool, TikTok Creative Center is a viable option but with significant limitations. Minea is a potential alternative with a great interface and useful features. Ad Wins and Big Spy are not recommended due to limited data or excessive cost.