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Vivy Tinta, an Amazon KDP coloring book brand, earns over $62,000 monthly. This article analyzes their strategy and guides you to KDP success.
Decoding Vivy Tinta’s Amazon KDP Success
Instead of focusing on a niche, Vivy Tinta experiments with diverse themes, from cute animals to abstract patterns and inspirational quotes. Their bestseller, “Fuzzy Friends,” generates $38,000/month with only 36 reviews, proving you don’t need hundreds of reviews for KDP success.
Vivy Tinta’s core strategy revolves around simple, cute, and trendy coloring pages. Analyzing frequently bought together items with Vivy Tinta’s books confirms this trend.
Vivy Tinta’s Marketing Strategy
Vivy Tinta leverages Amazon Ads, targeting keywords related to coloring books, including branded keywords like Hello Kitty or Care Bear. This strategy places their books in popular search results, attracting potential customers.
Despite lacking a social media presence, Vivy Tinta benefits from organic promotion through TikTok videos by coloring book enthusiasts. This highlights how quality products naturally attract attention and community sharing.
Creating Coloring Books for Amazon KDP
Several methods exist for creating coloring books:
1. Using Canva:
Canva, a free tool, allows creating simple coloring pages using pre-made images. However, Canva-created illustrations often lack uniqueness and professionalism.
2. Using AI:
Midjourney and ChatGPT can generate decent quality coloring pages at low cost. However, results might require manual editing.
3. Drawing Yourself:
If you possess drawing skills, creating unique coloring books yourself saves costs.
4. Hiring a Professional Illustrator:
This guarantees high-quality books. Fiverr offers illustrators for around $10-$25/page. Negotiate discounts for bulk orders.
Conclusion
Amazon KDP coloring book success requires:
- Product Quality: Create high-quality, trendy coloring books. Hiring a professional illustrator is optimal.
- Amazon Ads: Utilize Amazon Ads to reach potential customers. Target high-volume branded keywords.
- Consistent Publishing: Continuously publish new books and build your brand.
Note: This analysis of Vivy Tinta doesn’t guarantee absolute success. Amazon KDP success depends on product quality, marketing strategy, and persistence.