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Pinterest users often plan, saving Pins to boards well in advance. For example, many start saving Christmas Pins as early as September. You can verify this using Pinterest Trends. Search data for “Christmas” shows a spike in September, peaking in early November – almost two months before Christmas.
Therefore, post seasonal and holiday content on Pinterest at least 4-6 weeks before the event. Pinterest, a visual search engine, needs time to index your Pins and show them to the right users for relevant keywords. Posting early can result in significant traffic increases, as seen in my Google Analytics. A Christmas post of mine went viral this year, primarily driven by Pinterest traffic. Compared to the previous year, this post also generated substantial traffic from Pinterest.
Year after year, leverage Pinterest traffic with the same content by pinning links to your popular content months in advance. Pinterest Trends helps you capitalize on trending topics and keywords. This article guides you on how to use it effectively.
Understanding Pinterest Trends
Pinterest Trends allows filtering by country. The default is the United States, but you can select Canada, Italy, Spain, Germany, and more. Keywords display in the corresponding language based on your selection. For example, choosing Argentina displays keywords in Spanish. Regardless of your location or target audience, use Pinterest Trends to understand what topics will be popular and when.
If your account has been active for a while and has data from the past 90 days, you’ll see trends your audience loves. For instance, in late fall, autumn and winter themes will be popular.
Analyzing Trends on Pinterest
Pinterest Trends offers these trend filters:
- Growing Trends: Topics growing in popularity over the past 90 days.
- Seasonal Trends: Recurring seasonal topics like Christmas or winter decor.
- All-Time Trends: Popular topics throughout the past year.
- Monthly Trends: Topics trending in the past 30 days.
For example, “Christmas Decoration Ideas” starts trending in September, increases significantly in mid-October, and peaks in November.
Each keyword displays related trends, making keyword research more efficient. You can delve deeper into topics related to your initial keyword.
Demographics and Popular Pins
Pinterest Trends also provides demographic information. For most topics, the female audience is dominant. For example, “Christmas Decoration Ideas” shows 86% female users, with the most popular age range being 25-34.
You can also view some of the most popular Pins for each keyword. This helps you understand what type of content is performing well and brainstorm future content ideas.
Filtering by Interest and Audience
You can filter results by interest. For instance, if your niche is finance, you can filter for keywords related to finance, such as “budget planning” or “saving challenge.” You can also filter by audience. For example, targeting men might reveal keywords like “tools,” “DIY tips,” or “cartoon art.”
Conclusion
Pinterest Trends is a valuable tool for understanding trends, planning content effectively, and maximizing traffic from the platform. By analyzing trends, researching keywords, and understanding your target audience, you can create engaging, viral content and achieve success on Pinterest.