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Have you ever encountered the “Demand Gen” campaign type when setting up Google Ads and wondered what it is and whether you should use it? In reality, not many Google advertisers utilize this campaign type. However, for some businesses, especially those familiar with advertising on social media platforms, Demand Gen is a perfect choice. This article will explain what Demand Gen is and when you should use this campaign type for Facebook Ads.
What is Demand Gen? Where Ads Appear
Demand Gen (Demand Generation) is an advertising campaign type focused on creating demand for your product or service. On Google Ads, Demand Gen ads can appear on YouTube (including Shorts), Discover, and Gmail.
- YouTube: Ads are displayed on the world’s largest video platform.
- Gmail: Ads appear in users’ Gmail inboxes.
- Discover: This is a personalized feed on the Google search page or the Google Chrome app on mobile phones, displaying content that Google thinks you’ll be interested in.
The difference between Demand Gen and Video campaigns on Google Ads is the ability to use various ad formats. You can use both images and videos, providing flexibility in conveying your message.
When to Use Demand Gen for Facebook Ads?
Demand Gen on Google Ads is designed for advertisers who have been successful on other platforms, especially social media. If you’re running effective ad campaigns on Instagram with both video and image assets, Demand Gen allows you to easily transition this content to Google Ads without having to relearn search advertising from scratch.
For example, if you’re a business running Facebook and Instagram ads, using Demand Gen on Google Ads will help you expand your reach to potential customers quickly and easily. You can leverage your existing ad content, saving time and effort.
Demand Gen vs. Performance Max
While Demand Gen is a good option for beginners, Performance Max is a more comprehensive solution. Performance Max includes all Demand Gen placements (YouTube, Gmail, Discover), along with Search, Shopping, and Display. However, Performance Max is more complex to set up and optimize.
Conclusion
Demand Gen is an excellent choice for advertisers who want to expand their reach from social media platforms to Google Ads simply and quickly. However, if you want to maximize the potential of Google Ads, Performance Max is a more effective long-term strategy. Choosing the right campaign will depend on your goals and experience. Consider carefully to achieve the best results for your advertising campaign.