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Publisher Rocket is a powerful tool for authors publishing on Amazon KDP. This article will guide you on how to use Publisher Rocket for keyword research, competitor analysis, category exploration, and Amazon Ads keyword discovery.
Effective Keyword Research with Publisher Rocket
Publisher Rocket’s Keyword Research feature allows you to find keywords that customers actually type into Amazon. Simply enter a general idea or phrase, and Publisher Rocket will provide a list of related keywords along with crucial metrics:
- Average Pages: The average page count of top-ranking books for the keyword.
- Number of Competitors: The number of books competing for the keyword on Amazon.
- Average Price: The average price of top-ranking books.
- Average Monthly Earnings: The estimated average monthly earnings of top books.
- Estimated Amazon Searches per Month: The estimated monthly search volume.
- Competitive Score: A score indicating the difficulty of ranking your book for that keyword (0 being easiest, 100 being hardest).
By analyzing these metrics, you can choose the right keywords to create a book with best-seller potential.
Competitor Analysis with Publisher Rocket
The Competition Analyzer helps you learn about your competitors, their books, and specific details about each book. You can enter a keyword or ASIN/ISBN to find competitor information. Publisher Rocket will display:
- Book cover, title, subtitle, category, and author.
- Book age (in days).
- BSR (Best Seller Rank).
- Page count.
- Price.
- Daily and monthly sales.
This information helps you understand the market and develop effective competitive strategies.
Exploring Best-Selling Categories with Publisher Rocket
The Category Search feature lists all book categories on Amazon, including hidden or “ghost” categories. You can see the sales required to achieve a Best Seller Badge in each category, the number of publishers using that category, and related keywords.
The Insights feature provides an overview of the monthly sales of the top 30 best-selling books in each category, helping you assess niche market potential.
Finding Keywords for Amazon Ads with Publisher Rocket
The AMS Keyword Search feature helps you find keywords for Amazon Ads. This tool provides a list of suggested keywords and search results related to your keyword. You can use this list to target your ads more effectively.
Conclusion
Publisher Rocket is a robust tool offering numerous features for Amazon KDP authors. With Publisher Rocket, you can save time and effort in keyword research, competitor analysis, and ad optimization, increasing your chances of success on Amazon KDP. However, remember that Publisher Rocket is a tool; success on Amazon KDP also depends on factors like book content quality and marketing strategy.