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Pinterest finally reveals actual search volume for keywords! This is invaluable information for businesses and content creators looking to harness the power of Pinterest Marketing. This article will guide you on how to leverage this data to optimize your Pinterest strategy.
Pinterest has historically kept keyword search volume data hidden, making keyword research challenging. Estimated numbers in Pinterest Ads were often inflated and didn’t accurately reflect actual search demand. However, Pinterest recently started displaying actual search volume on Interest Pages, opening up new opportunities for SEO optimization on the platform.
Where to Find Pinterest Keyword Search Volume?
Keyword search volume information is hidden on Pinterest’s Interest Pages. To find it, follow these steps:
- Use a keyword research tool: Pin Clicks, with a database of over 11 million official Pinterest interests, is a helpful option. You can search for a broad topic (e.g., “home decor”), then drill down into more specific related interests.
- Navigate to the Interest Page: Once you find a relevant interest, click on its title within Pin Clicks. This will take you to the corresponding Interest Page on Pinterest.
- Check the search volume information: On the Interest Page, you’ll see a small line of text displaying the monthly search volume for that interest (e.g., “83,000 people are searching for this”). This information is regularly updated, providing you with the latest search trends.
Why is Pinterest Keyword Search Volume Important?
Knowing the actual search volume of keywords on Pinterest offers several benefits for your marketing strategy:
- Identify potential keywords: You can focus on high-volume keywords relevant to your products/services.
- Optimize content: Use popular keywords in Pin descriptions, board titles, and your profile to increase visibility.
- Understand trends: Track search volume over time to gain insights into customer demand and adjust your strategy accordingly.
- Evaluate campaign performance: Compare search volume with Pin engagement to assess the effectiveness of your content and marketing campaigns.
Leveraging Search Volume Data for Pinterest Growth
Pinterest making keyword search volume public is a significant step, empowering marketers and businesses to maximize the platform’s potential. Use this information to:
- Conduct in-depth keyword research: Discover potential niche keywords with less competition.
- Create high-quality content: Focus on topics that resonate with a large audience.
- Build an effective Pinterest strategy: Inform your content and advertising efforts with real data.
Conclusion
Pinterest displaying keyword search volume presents a golden opportunity for businesses. By leveraging this information, you can optimize your Pinterest Marketing strategy, reach the right audience, and drive business growth. Start exploring today!