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How does Pinterest Marketing work for e-commerce websites? How can you connect your Shopify store to Pinterest and start driving sales? This article answers all these questions and more.
Pinterest is a powerful platform for promoting products for e-commerce websites. 90% of weekly Pinners use Pinterest to make purchase decisions, including both immediate purchases and planning for future transactions. 55% of users say they log onto Pinterest specifically to find products, and 50% of Pinterest users say that they purchased something after seeing a Promoted Pin. Based on these factors, Pinterest is 4x more effective at generating sales than other social media platforms.
Compared to Facebook Ads, Pinterest offers a cost advantage, especially for beginners, due to less competition. Unlike Instagram, which only allows a single link in the bio, every image on Pinterest is clickable and links directly to your store or product page, making Pinterest a powerful traffic source. The lifespan of a Pin on Pinterest is also much longer than posts on Instagram or Twitter. A Pin can drive traffic for months, even years, especially for seasonal products.
Pinterest Compatible E-commerce Platforms
Etsy was one of the first platforms to integrate with Pinterest. The verification process is simple; just connect your Pinterest account to Etsy in the settings and you can start seeing Product Pins. Shopify also integrates seamlessly with Pinterest thanks to the close collaboration between the two platforms. Simply follow the instructions on the official Shopify website to claim your website on Pinterest by adding a meta tag to the HEAD section of your website. Verification usually completes within 24 hours. Besides Etsy and Shopify, BigCommerce and Magento are also platforms that support the creation of Product Pins.
Which Products Sell Well on Pinterest?
80% of Pinterest users are female, but the percentage of male users is steadily increasing. Popular categories on Pinterest include home decor, fashion, health, weight loss, and holiday-related products. If you’re unsure whether your product is a good fit for Pinterest, leave a comment for advice.
Secrets to Success with Pinterest Marketing
Invest Time: Success on Pinterest requires time to learn and implement the right strategies.
High-Quality Images: Use vertical images with a 2:3 or 1:2 aspect ratio, with a minimum size of 600×900 pixels.
Create Multiple Pins per Product: Create 5-10 different Pins for the same product page to increase fresh content for Pinterest.
Integrate with a Blog: Create a blog on the same domain as your store to attract warm traffic to your product pages.
Utilize Pinterest Ads: Pinterest Ads have a lower cost compared to Facebook and Instagram, helping to drive users directly to product pages.
Optimize for Pinterest SEO: Use keywords in your Pin descriptions, titles, and product descriptions, and optimize your Pinterest boards to improve search rankings.
Conclusion
Integrating Pinterest and Shopify is an effective strategy to increase sales for businesses. By applying the tips shared in this article, you can leverage the power of Pinterest to reach potential customers and grow your brand. Start your Pinterest Marketing journey today!