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Facebook ads can still be effective for beginners, as long as you create your campaigns correctly. This guide provides a step-by-step walkthrough on setting up a conversion-focused Facebook ad campaign, optimizing your budget, and targeting the right potential customers.
Starting with a Conversion Campaign
In Facebook Ads Manager, click the green “Create” button. Select “Conversions” as your campaign objective. While some advise against using conversion campaigns for new ad accounts, they can actually be more effective, leading to an average of 74% more leads and sales. Click “Continue” and enable “Campaign Budget Optimization.”
Setting Your Ad Budget
Set a reasonable daily budget. Avoid setting it too low, which can hinder campaign performance, or too high, which can put a strain on your finances. Choose an amount that’s sufficient to generate results but won’t significantly impact your business if the campaign isn’t immediately successful.
Defining Conversion Events
At the ad set level, choose the conversion event you want to track. Ensure you’ve correctly installed the Facebook Pixel on your website and set up conversion events. If not, research how to install and configure the Facebook Pixel.
Targeting the Right Audience
In the audience section, focus on “Detailed Targeting.” Search for a general term related to your product/service. Facebook will suggest various targeting options. Choose 8-10 of the best options for later testing. For now, select just one option you believe will be most effective. Note: only choose one targeting option per ad set.
Choosing Ad Placement
In the placement targeting section, choose “People living in this location.” If you’re a local business, select the area around your city/town. If you operate nationally or internationally, you can target the entire desired country.
Defining Age and Language
Choose the age range that encompasses the majority of your customers. If unsure, select a broader age range. Regarding language, if your customers speak English or other languages, add them. Otherwise, use the “All Languages” option.
Utilizing Automatic Placements
In the placements section, Facebook recommends using automatic placements. If you’re using the conversion objective, trust this recommendation. Do not change any other settings not mentioned in this guide.
Creating Simple Ads
The ad creation section can be complex for beginners. If you don’t have existing customers or are just starting, research your competitors’ ads. See what works for them and learn from their successes to create your own ads. There are many ways to research competitor ads, making it quicker and easier to create your own.
Conclusion
Creating effective Facebook ads for beginners isn’t overly complicated if you follow these steps. Start with a conversion campaign, optimize your budget, target the right audience, and create simple ads. Good luck!