Nội dung
Pinterest is a visual powerhouse, but gaining initial traction can be tough. This guide reveals how to get your first 1000 Pinterest followers and grow your existing audience, regardless of your account size. Learn how many Pins you need, content creation tips to attract followers, and a new Pinterest feature for explosive growth.
The Importance of Pinterest Followers
While followers aren’t the ultimate metric on Pinterest, a larger following contributes to other key performance indicators (KPIs) like increased sales, clicks, and Pin impressions.
Research Your Niche
The first step is researching your niche to identify what content performs well. Focus on two factors:
- Pin Types: Which Pin formats (images, videos, infographics) are popular in your niche?
- Pin-to-Follower Ratio: The average number of Pins needed to gain one follower. Calculate this with: Total Followers / Total Pins.
Using Pin Inspector (Paid Tool)
Pin Inspector (a paid tool) speeds up data collection. Connect your Pinterest account, enter your niche (e.g., “Chicken Recipes”), export data to a CSV file, and calculate the Pin-to-Follower ratio for each user. Then, calculate the average ratio for the entire niche.
The Manual Method
Without tools, research manually by finding smaller accounts (1000-5000 followers) in your niche. Note their board count, followers, and Pin count to calculate the Pin-to-Follower ratio.
Content Creation Tips for Engagement
Based on your research, create niche-relevant content. Effective Pin types include:
- How-to Videos/Hacks: Share helpful tips and tricks within your field.
- Lists/Countdowns: Example: “5 Effective Weight Loss Tips”.
- Arrows: Use arrows to direct viewers’ attention.
- Infographics: Present information visually and clearly.
- Captions: Add captions to videos so viewers can understand without sound.
- Call to Action (CTA): Encourage viewers to follow you for similar content.
A/B Testing
Experiment with different variations of the same Pin (images, text, colors) to see what performs best. Canva is a helpful tool for designing Pins.
Track Follower Growth
Use Tailwind (free plan available) to track daily follower growth. This helps understand which content attracts followers.
New Feature: Pinterest Live
Pinterest is rolling out a live streaming feature (Go Live Beta). Joining this program can expose you to a wider audience and accelerate growth. Sign up and experiment with this feature.
Conclusion
Gaining your first 1000 Pinterest followers requires persistence and a solid content strategy. By researching your niche, creating quality content, A/B testing, tracking growth, and leveraging new features, you can build a thriving Pinterest community.