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Amazon KDP offers Vietnamese authors an incredible opportunity to publish their books to a global audience. However, success requires an effective book launch strategy. This guide provides a detailed walkthrough of the Amazon KDP launch process, from pre-publication preparation to post-launch marketing.
Understanding the Amazon Algorithm and the Importance of a Book Launch
Amazon uses an algorithm to rank books and recommend them to potential readers. During the first 30 days after publication, your book receives a “new release boost,” increasing its visibility. Amazon assesses reader interest based on sales and reviews. Therefore, an effective launch is crucial to maximize this initial period.
Pre-Launch Preparation
About two weeks before publication, start gathering an ARC (Advanced Review Copy) list – readers who will review your book early. Leverage these resources:
- Email List: Email subscribers, offering a free copy in exchange for an honest review.
- Social Media: Post in relevant Facebook groups, offering free copies for honest reviews. Remember, never ask for positive reviews, only honest feedback.
- Amazon KDP Facebook Groups: Share information about your upcoming book and connect with potential readers within these communities.
Note: Maintain your ARC list and contact information for follow-up after publication.
Book Launch Phase
Week 1: Free or Deep Discount
- Free Promotion (5 days): Offer your book for free to gather reviews from ARC readers and boost downloads. Free downloads can convert into organic reviews later.
- 99 Cent Discount (Kindle) or Equivalent Low Price (Paperback): After the free promotion, discount your book to encourage purchases and improve your BSR (Best Seller Rank). Combine this with Amazon Ads to reach a wider audience.
Goal: Secure at least 5 reviews, ideally 10-15, to effectively run ads.
Week 2: Continued Advertising and Marketing
- Continue Running Amazon Ads: Optimize your ads based on data from the first week.
- Utilize Book Promotion Websites: Consider paid book promotion services to reach more targeted readers. Choose reputable websites relevant to your genre.
- Social Media Marketing: Share information about your book and promotions on social media channels.
Goal: Increase sales and gather more reviews. For High Content books, aim for 100-200 sales.
Post-Launch Phase
After 1-2 weeks, adjust your book price to its regular price, referencing similar books in your genre. Continue running Amazon Ads to maintain sales and ranking. Ongoing marketing is vital for long-term visibility.
Audiobook Launch
Audiobook launches differ due to the lack of direct advertising on Audible. Consider these strategies:
- Promotional Codes: Audible provides 50 promotional codes per book. Use them to offer free copies in exchange for reviews. Leverage your email list, Facebook groups, or audiobook websites to find potential listeners.
- Bookbub Ads: Bookbub allows direct advertising to audiobook audiences.
- Booksprout: Booksprout helps manage and distribute audiobook promotional codes automatically, saving time.
Conclusion
A successful Amazon KDP book launch requires thorough preparation and an effective marketing strategy. By following these steps, you can increase your chances of success. Remember, consistent marketing and building an email list are key to long-term success on Amazon KDP.