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Pinterest is a visual social media platform where users discover and save (Pin) images, videos, and ideas. With over 450 million monthly active users, Pinterest is a potential marketing channel for businesses. This article will guide you through setting up and running Pinterest Ads, also known as Promoted Pins.
Pinterest Marketing: An Opportunity for Businesses
Facebook Ads are becoming increasingly expensive, and many accounts are being locked without clear reasons. Consequently, many businesses are seeking alternative platforms. Pinterest Ads can be a solution, especially for online businesses. Pinterest advertising costs are still relatively low compared to other platforms. If you already have organic traffic from Pinterest, ads can help you grow faster.
Requirements for Running Pinterest Ads
Business Account: You need a Pinterest business account to run ads. Creating a business account is free and provides benefits like access to analytics, ad creation, and professional brand management.
Supported Country: Pinterest supports advertising in many countries; you can find the list of supported countries on the Pinterest website. If your country isn’t listed, you can try using payment information from a supported country.
Steps to Set Up a Pinterest Ads Campaign
1. Choose a Campaign Objective: Pinterest offers various campaign objectives, including:
- Awareness: Increase brand awareness.
- Consideration: Drive website traffic.
- Conversions: Increase purchases or sign-ups.
For beginners, it’s recommended to choose the “Consideration” objective to attract traffic to your website.
2. Set a Budget: You can set a daily or total budget for your campaign. It’s advisable to start with a small budget and gradually increase it based on performance.
3. Targeting: Pinterest allows targeting by:
- Keywords: Use keywords related to your products/services. Use at least 25 keywords per ad group.
- Interests: Choose the interests of your target audience based on Pinterest’s available categories.
- Demographics: Target by age, gender, location, and language.
- Existing Customers: Retarget people who have interacted with your brand on Pinterest or your website.
4. Choose Pins to Promote: You can choose one or more existing Pins to promote. Ensure your Pins have high-quality images, compelling titles, and clear descriptions.
5. Track and Optimize: After your campaign runs, monitor its performance and make adjustments to optimize results. You can view reports on impressions, clicks, costs, and conversions.
Conclusion
Pinterest Ads are an effective marketing channel for businesses. By following the instructions above, you can set up and run your first Pinterest Ads campaign. Remember that campaign optimization is an ongoing process. You need to monitor, analyze, and adjust to achieve the best results.