Drive Free Etsy Traffic with Pinterest Marketing in 2024 - Sellbm5.com

Pinterest is a top source of free traffic for Etsy sellers. This guide will show you how to leverage Pinterest to boost your sales, whether you’re a beginner or an experienced seller.

Optimizing Your Pinterest Profile for Your Etsy Shop

Go to business.pinterest.com and sign up for a business account. Complete your profile information, including your profile picture, bio, and a link to your Etsy shop.

Designing Your Cover Image

Your cover image should have a 16:9 aspect ratio. Use Canva (a free graphic design tool) to create a professional cover image that reflects your brand and includes a link to your Etsy shop.

Optimizing Your Profile Name and Description

Add keywords related to your products to your profile name and description. For example, instead of just “Shop Name,” use a descriptive phrase like “Shop Name – Handmade Gifts.” Your description should contain diverse keywords, detailing your products and shop style.

Verifying Your Etsy Shop

Pinterest integrates automatically with Etsy, so all Pins linking to Etsy products automatically become Rich Pins, displaying the product title, description, and price. You don’t need to manually verify.

Keyword Research for Pinterest

Keyword research helps you understand what your potential customers are searching for on Pinterest.

Using the Pinterest Search Bar

Type keywords related to your products into the search bar, and Pinterest will suggest other popular keywords.

Scroll down the search results to see more suggested related keywords.

Using Pinterest Ads Manager

Even without running ads, you can use the Ads Manager for keyword research. In the “Add Keywords” section, Pinterest will provide a list of related keywords with estimated monthly search volumes.

Creating Pinterest Boards

Create Pinterest boards based on the product categories in your Etsy shop. For example, if you sell jewelry, create boards like “Necklaces,” “Earrings,” and “Rings.”

Optimizing Board Titles and Descriptions

Use keywords in your board titles and descriptions. Descriptions should be detailed, easy to understand, and include a call to action like “Follow our board for the latest designs.”

Saving Relevant Pins

Save 20-30 popular Pins related to the board’s topic. This helps Pinterest understand your board’s content.

Designing and Posting Pins

Creating Multiple Pin Designs for Each Product

Design 3-5 different Pins for each product, using varied images and text to increase reach.

Optimizing Pin Titles and Descriptions

Use keywords in your Pin titles and descriptions. Descriptions should be engaging, provide complete product information, and include a call to action.

Scheduling Your Pins

Avoid posting many Pins at once. Schedule your Pins to be posted a few days or weeks apart.

Creating a Pinning Schedule

Pinning Frequency

Start with 1-2 product Pins per day and gradually increase over time. Supplement with Pins from other sources to enrich your board content.

Using Scheduling Tools

Use Pinterest’s built-in scheduler or Tailwind to automate your Pinning.

Diversifying Pin Formats

Use a mix of static image Pins, video Pins, and Idea Pins to increase engagement.

Conclusion

Pinterest is an effective marketing channel for Vietnamese businesses selling on Etsy. By optimizing your profile, conducting keyword research, creating boards, and posting high-quality Pins, you can attract free traffic and significantly increase your sales. Start today!