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Pinterest may not be the first platform you think of for affiliate marketing, but it’s a powerful, often underestimated channel. This guide will show you how to make money with affiliate marketing on Pinterest, reaching over 522 million monthly active users and driving free, high-quality traffic. Notably, Pinterest is favored by high-income shoppers, reaching 40% of US households earning over $150,000 annually.
Choosing the Right Niche on Pinterest
The key to successful Pinterest affiliate marketing lies in selecting the right niche. Your products need to be visually appealing, as Pinterest is primarily a visual search engine where users seek inspiration and information through images and short videos.
Focus on products geared towards women, who make up approximately 70% of Pinterest users. Popular niches on Pinterest include fashion, home decor, beauty, food, baby products, and fitness.
Utilize Pinterest Trends to understand current trending topics. Aligning your content with trends will boost views and earnings. Search “Pinterest Trends” on Google to access this tool. Note that you’ll need a Pinterest Business account to use Pinterest Trends.
Finding Affiliate Products
Once you’ve identified your niche, the next step is to find relevant affiliate programs. Impact.com is an excellent platform with thousands of affiliate links from various reputable brands.
Other helpful platforms include Amazon Associates, LTK (specializing in fashion and home decor), PartnerStack (focused on software), ClickBank, and Digistore24 (digital products). Most of these platforms prioritize partners with websites. Having a website not only improves your approval chances but also provides an advantage in Pinterest’s algorithm.
Creating and Optimizing a Pinterest Business Account
A Pinterest Business account is essential for utilizing features like analytics and advertising, providing detailed insights into content and keyword performance. Furthermore, using a personal account for promotional purposes violates Pinterest’s terms of service.
You can sign up for a free Pinterest Business account at business.pinterest.com. If you already have a personal account, you can easily convert it to a Business account.
Setting Up a Professional Pinterest Profile
To create a professional impression, invest in a logo, profile picture, and banner. Canva is a free tool that offers professional graphic design support with numerous templates available for Pinterest.
Optimize your username, bio, and profile description using relevant keywords. Keep your descriptions concise and clearly state the content you provide.
Creating and Optimizing Pinterest Boards
Create at least 5-10 boards with titles and descriptions containing relevant keywords. Refer to Pinterest Trends for board title ideas. Save around 20-30 popular pins to each board, aligning with the board’s theme. Start with saving a small number of pins and gradually increase over time to avoid being flagged as spam. Saving popular pins helps Pinterest’s algorithm understand your board’s topic.
Linking Your Website to Pinterest
Having a website is crucial for successful Pinterest affiliate marketing. Your website is where you direct traffic from Pinterest and publish affiliate product review articles.
Durable is an AI website builder that allows you to quickly create a website in just 30 seconds. You can try Durable for free and subscribe to a paid plan starting at $12/month.
Creating Engaging Pins on Canva
Canva offers various Pinterest pin templates with a recommended size of 1080 x 1920 pixels. Learn from successful pins in your niche for design inspiration and keyword usage.
When creating pins, complete the title, description, and link to your website or the affiliate product. Use relevant hashtags and choose the appropriate board to save your pin. You can schedule pin posting or enable comments to interact with users.
Note: Disable the automatic product tagging feature in your account settings to avoid losing traffic to other websites.
Conclusion
Pinterest affiliate marketing is a long-term strategy that requires persistence and consistency. Focus on creating quality content, optimizing for SEO, and engaging with users to build a community and increase earnings. Success on Pinterest doesn’t happen overnight, but with the right effort, you can absolutely make money from this powerful platform.