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Pinterest is more than just a social media platform; it’s a powerful visual search engine. Optimizing your content for Pinterest (Pinterest SEO) is key to driving significant traffic to your website. This guide will walk you through how Pinterest SEO works, how Pinterest ranks Pins, and the steps to take to optimize your Pins and profile.
Three Ways Your Content Gets Discovered on Pinterest
There are three primary ways your content gets discovered on Pinterest:
1. Home Feed: This is a personalized feed based on your recent interactions, such as saving Pins or leaving comments. It’s also known as the “For You” page.
2. Watch Tab: Similar to the Home Feed but displaying only videos and available exclusively on mobile devices.
3. Search: This is content discovery through specific keyword searches. Users can search for all types of content, including Pins, videos, boards, and profiles. Optimizing for search is the core of Pinterest SEO, ensuring your content appears when users search for related keywords.
How Pinterest’s Search Engine Works
Pinterest’s goal is to connect the most relevant content with a user’s search query. Relevant content is determined by how well your Pins match the general interests and specific search queries of your audience.
To ensure your content is relevant, consider these factors:
- Domain Quality: Your website needs quality content, clear images, no broken links, and minimal pop-ups.
- Profile Quality: This includes the quality of your Pins, pinning activity, and boards.
- Topic Relevance: Your Pins and destination links must be relevant to the user’s search query.
- Pin Quality: Measured by the popularity and freshness of your Pins. Saves are the most important metric for Pin quality. Pinterest prioritizes Pins with high save counts as this indicates valuable content to users.
Optimizing Your Pins for Higher Rankings on Pinterest
Pin Optimization:
- Keyword Research: Use Pinterest’s search bar to find keywords related to your content.
- Create Value on the Pin: Provide helpful information directly on the Pin, not just on the destination page. For example, include how-to steps, lists, or quick tips.
- Add Keywords to Source File Names: Name your image files using your primary keyword.
- Pin to Relevant Boards: Choose boards that are closely related to the topic of your Pin.
- Write Compelling Titles and Descriptions: Use your primary keyword naturally in the title and description.
- Ensure Relevant Destination Links: Link to web pages with content related to the Pin.
Video Optimization:
- Add tags to your videos.
- Mention keywords in the video captions.
Board Optimization:
- Use keywords in your board titles.
- Write detailed board descriptions that include keywords.
- Have at least 15 relevant Pins within each board.
Profile Optimization:
- Claim your website with Pinterest.
- Write a profile description that includes keywords.
- Add keywords to your profile name.
- Create at least 5-10 boards filled with relevant content.
By implementing these SEO strategies, you can improve your Pin rankings on Pinterest and drive more traffic to your website. Remember that saves are the most crucial factor, so focus on creating high-quality, helpful, and engaging content to encourage users to save your Pins.