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Email marketing is often overlooked due to perceived complexity. However, the process is quite simple, requiring only an autoresponder (email marketing software) like Aweber or MailerLite. Aweber is favored for its high deliverability (emails reaching the inbox), allowing affiliate marketing, and offering a free plan for the first 500 subscribers. MailerLite is cheaper but restricts affiliate marketing.
Choosing an Autoresponder and Domain Name
Step 1: Select an Autoresponder. Deliverability is paramount. Both Aweber and MailerLite boast good deliverability. Aweber holds an advantage for affiliate marketing, beneficial when promoting book-related products. MailerLite is suitable if solely promoting books.
Step 2: Purchase a Domain Name. A custom domain name exudes professionalism and offers numerous benefits. The cost is around $12/year. Consider an umbrella domain like bookhaven.com for use across multiple pen names. Namecheap is a reputable domain registrar.
Building Your Email List and Creating a Lead Magnet
After setting up your autoresponder and domain name, attract subscribers with a lead magnet (free gift). The lead magnet must solve a potential reader’s problem. For example, if your book is about Keto weight loss, a free 7-day Keto meal plan could be your lead magnet.
To create an effective lead magnet:
- Understand your target audience: Identify the problems they face related to your book’s topic.
- Offer a solution: Your lead magnet should directly address that problem.
- Stay relevant to your book: The lead magnet must tie into your book’s content to attract the right audience.
Writing Emails and Sending Frequency
There’s no one-size-fits-all approach to email writing. Sending frequency depends on the niche. The stock market niche might send daily emails, while a homemaking niche might send weekly.
Effective Email Marketing Templates:
- Welcome Email: Sent immediately after signup, introducing the free gift and information about the email list.
- Introduction Email: Introduce yourself, share your experience, and why you wrote the book.
- Value Email: Provide useful, concise information that gets straight to the point. Conclude with a call-to-action like purchasing your book or joining a Facebook group.
Value Email Structure:
- Helpful tip/trick (keep it short).
- Call to action (buy the book, affiliate product…).
Note: Write emails conversationally, avoiding overly stiff marketing language. Always include a call-to-action in each email.
Email Marketing vs. Facebook Groups
Email marketing requires less management than a Facebook group. Email subscribers expect information, not direct interaction. Facebook groups demand time for answering questions and maintaining engagement.
Conclusion
Email marketing is a powerful tool for Amazon KDP authors. By understanding your audience, crafting compelling lead magnets, and writing valuable emails, you can build a thriving email list, boosting sales and passive income. Start building your email list today!