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Effectively managing your TikTok ad campaigns is crucial for marketing success. This guide provides a detailed walkthrough of setting up a TikTok Ads account and TikTok Business Center, enabling centralized management, access control, payment setup, and more.
Getting Started with Your TikTok Ads Account
To create a TikTok Ads account, visit the official TikTok Ads website. Click the “Get Started” button and provide your email address and password. Then, fill in your business information, including your business name, phone number, time zone, and currency. Finally, set up your payment information; you can choose automatic or manual payments.
TikTok Business Center: Your All-in-One Management Solution
After creating your Ads account, setting up TikTok Business Center is recommended. This centralized platform allows you to manage multiple assets, including:
- Ad Accounts: Manage one or multiple TikTok Ads accounts.
- TikTok Accounts: Manage your business’s TikTok profiles.
- Users: Control access for employees and partners.
- Pixels, Catalogs, and Audiences: Track ad performance and optimize campaigns.
Business Center vs. Ads Manager:
- Ads Manager: The tool for creating and managing ad campaigns, tracking data, and optimizing ads.
- Business Center: The central platform for managing all your business assets on TikTok, assigning access rights, and team management.
When to Use Business Center:
- When multiple users manage ad accounts.
- When sharing assets across multiple accounts is necessary.
- When requesting access to another account.
- When needing to quickly share multiple ad accounts within your organization.
Setting Up TikTok Business Center
Within the Ads Manager interface, click the Business Center icon in the top right corner. Enter your Business Center name (usually your business name), time zone, and business description. Then, add your payment information.
Managing Assets and Access Rights
In Business Center, you can request access to your created ad account by entering the account ID. You can also grant access to other users with different roles such as Admin, Operator, or Analyst. Connect personal TikTok accounts by scanning a QR code within the TikTok app.
Setting Up Catalogs and Pixel
If you’re in e-commerce, set up a product catalog within Business Center. You should also install the TikTok Pixel to track ad performance and optimize your campaigns.
Creating Ads on TikTok
After setting up Business Center, you can create ads by accessing the Ads Manager from within Business Center or via the shortcut in the overview tab.
Conclusion
Setting up your TikTok Ads account and Business Center is the crucial first step for successful TikTok marketing. This guide has provided a detailed and helpful walkthrough. Start creating ads and unlock TikTok’s potential today!