Nội dung
TikTok is becoming a powerful channel for lead generation. This guide provides a step-by-step approach to setting up and optimizing lead generation campaigns on TikTok.
Why Use TikTok Ads for Lead Generation?
TikTok allows you to reach a massive, engaged audience, making it easier to find new customers and generate leads through integrated forms and various destination options. Setting up ad campaigns on TikTok is also straightforward and easy to execute.
Setting Up Your TikTok Lead Generation Campaign
Step 1: Create a TikTok Ads Account
If you don’t already have a TikTok Ads account, sign up before getting started.
Step 2: Choose Your Advertising Objective
In the “Campaign” section, select the “Conversions” objective. TikTok has moved lead generation campaigns under the conversions objective. You’ll select “Lead Generation” regardless of whether you want to use Instant Forms or drive traffic to your website.
Step 3: Configure Your Campaign
- Campaign Name: Choose a descriptive name, e.g., “October Lead Generation Campaign”.
- Special Ad Category: If your ad relates to housing, employment, or credit, select the corresponding category.
- Budget: Set a daily or lifetime budget for your campaign. A recommended daily budget is 10x your estimated cost per lead. For the finance industry, start with 20x.
- Campaign Budget Optimization: Enable this feature if you have multiple ad groups for more efficient budget allocation.
Choosing Your Placement Optimization
You can choose between Instant Forms or Website.
- Instant Forms: Customers fill out information directly within TikTok, minimizing friction and speeding up lead capture. Suitable for quick information gathering, fewer questions (under 10), and non-sensitive data.
- Website: Customers are directed to a landing page on your website to fill out a form. Suitable for driving website traffic, asking more extensive questions (over 10), or collecting sensitive data.
Targeting Your Audience
You can choose Custom Targeting or Automated Targeting. TikTok’s automated targeting capabilities are quite effective. However, you should experiment with both to find the most effective method.
- Custom Targeting: Allows you to select location, language, gender, age, spending power, and create custom audiences.
- Automated Targeting: TikTok automatically finds potential customers based on your ad content.
Creating Engaging Ads
- Use vertical videos.
- Leverage the latest TikTok trends.
- Use strong audio and incorporate text overlays.
- Convey your core message clearly and concisely.
- Include a strong call-to-action.
Managing Your Leads
There are four ways to manage your leads:
- Custom API Integration.
- TikTok Lead Center.
- Download leads directly in TikTok Ads Manager.
- Connect with your CRM.
Conclusion
TikTok lead generation ads are a powerful tool for businesses to reach new customers and increase sales. By following this comprehensive guide, you can set up a successful ad campaign and achieve your desired results. Continue to experiment and optimize for maximum effectiveness.