Installing the Pinterest Tag is crucial for tracking your Pinterest ad performance. This guide provides a step-by-step walkthrough on how to integrate the Pinterest Tag into your website using Google Tag Manager, enabling you to easily measure conversions and optimize your ad campaigns.
Pinterest has simplified the integration process with Google Tag Manager, making installing the Tag easier than ever. This installation is a prerequisite for running effective Pinterest ads. Without the Tag, you won’t know if your ads are performing well. Conversion data from the Tag allows you to evaluate ad performance and adjust your strategy accordingly.
Why Install the Pinterest Tag?
The Pinterest Tag is a piece of tracking code added to your website that collects data about customer behavior when they interact with your Pinterest ads. This data includes:
- Website visits: See how many people visited your website from your Pinterest ads.
- Conversion actions: Track important actions on your website, such as purchases, account sign-ups, or contact form submissions.
- Ad optimization: Based on the collected data, you can optimize your ads to target potential customers more effectively.
Step-by-Step Installation Guide
Step 1: Access Pinterest Ads Manager
Log in to your Pinterest account and select the Ads tab. Next, choose Conversions.
Step 2: Choose Google Tag Manager Integration
In the Conversions section, select Add Tag. Pinterest will provide several integration options; choose Google Tag Manager.
Step 3: Connect to Your Google Tag Manager Account
Pinterest will ask you to log in to the Google account associated with your Google Tag Manager. Authorize Pinterest to access your Google Tag Manager account.
Step 4: Select Container and Name Your Tag
Choose the Google Tag Manager container where you want to install the Tag. Give the tag a descriptive name for easy management (e.g., “Pinterest Tag”).
Step 5: Install the Tag
Click the Install Tag button. Pinterest will automatically add the Tag to your Google Tag Manager container.
Step 6: Verify Installation
After installation, you can check if the Tag is working using the Pinterest Tag Helper (a Chrome extension) or the Test Events feature in Pinterest Ads Manager. The Pinterest Tag Helper will display a confirmation message if the Tag is installed correctly. In Pinterest Ads Manager, after a few minutes, you can check the Tag’s active status.
Conclusion
Installing the Pinterest Tag via Google Tag Manager is a simple yet crucial process for running effective Pinterest advertising campaigns. By tracking conversion data, you can optimize your ad campaigns and achieve your business goals. Follow the steps above to install the Tag today and start leveraging the power of Pinterest advertising.