Nội dung
- Why Isn’t Your Book Selling on Amazon KDP?
- Lack of Marketing – The Top Reason Books Don’t Sell
- Share Your Story – Harness the Power of Social Media
- Unattractive Book Cover – A Major Influence on Purchasing Decisions
- Keywords – The Key to Discovering Your Book
- Book Content – Meeting Readers’ Needs
- Conclusion: Research the Market Before Writing
Analyze your book and discover exactly how to increase sales on Amazon KDP. In this article, we’ll analyze submitted books and uncover why they haven’t achieved desired sales. We’ll then offer specific solutions to optimize your book and marketing strategy for greater success with Amazon KDP.
Why Isn’t Your Book Selling on Amazon KDP?
Many authors struggle to sell books on Amazon KDP. Despite investing time and effort in writing and design, sales remain disappointing. So, what’s the problem? Here’s an analysis of specific cases and solutions:
Lack of Marketing – The Top Reason Books Don’t Sell
A well-written book on “Positive Affirmations” with an attractive cover and positive reviews has low sales after seven months. The problem is a lack of marketing. Running Amazon Ads is the quickest solution to increase book visibility. Start with a small budget and gradually increase it as you see results. Leveraging social media like TikTok to promote your book is also a cost-effective option.
Share Your Story – Harness the Power of Social Media
A book telling the touching story of a man with cancer is selling relatively well. To increase sales, the author should share their story on social media. Authentic, emotional videos can go viral and attract readers, boosting book sales.
Unattractive Book Cover – A Major Influence on Purchasing Decisions
A coloring book titled “Whenever You Feel Overwhelmed” has great content but isn’t selling. The main reason is the cover doesn’t clearly indicate it’s a coloring book. The cover must be attractive and accurately convey the book’s content. Invest in professional cover design or use affordable design services. Additionally, reconsider if the price is too high compared to similar books.
Keywords – The Key to Discovering Your Book
A children’s book about Islamic culture has almost zero sales. The problem lies in the lack of keywords in the title. The title needs to be clear, reflect the book’s content, and contain relevant keywords for easy discovery. For example, instead of “The Magical Hijabs,” use a more specific title like “Bedtime Stories for Muslim Kids.”
Book Content – Meeting Readers’ Needs
A book about the card game Bridge combining instructions and a personal story isn’t attracting readers. The problem is the content doesn’t focus on reader needs. Instead of telling a personal story, focus on teaching Bridge to beginners, a more popular topic.
Conclusion: Research the Market Before Writing
The most important lesson when publishing on Amazon KDP is to research the market before writing. Identify reader needs, explore best-selling books, and choose a suitable topic. Then, invest in professional cover design, optimize the title and description with relevant keywords, and finally, build an effective marketing strategy.