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Amazon KDP is increasingly competitive. Keyword optimization is crucial for your book’s visibility. This article analyzes the latest keyword strategies, based on research, to help you rank higher on Amazon.
Optimizing the 7 Keyword Fields: Demystified
Many KDP authors struggle with effectively using the 7 keyword fields. Should you cram multiple keywords into each field or use just one? Research by Dave Chesson from Kindlepreneur sheds light on this.
Keyword Effectiveness: Research-Backed Insights
Dave Chesson conducted a large-scale experiment with over 120 books, using different keyword strategies. The results showed:
- Filling all 50 characters in each keyword field with various keywords increases visibility in search results. Amazon combines keywords within each field to create multiple keyword phrases.
- However, stuffing too many keywords into one field dilutes ranking for individual keywords. Conversely, focusing on one specific keyword phrase per field improves ranking for that phrase.
Effective Keyword Strategy for Amazon KDP
Based on the research, here’s the recommended keyword strategy:
1. Identify Precise Keyword Phrases
- Find 1-3 specific keyword phrases for your book. These are phrases your target audience would use to search for your book. Examples: “learn conversational English,” “delicious vegan recipes,” “contemporary romance novel.”
- Use tools like Publisher Rocket to assess keyword competition. Choose phrases with low to medium competition for better ranking chances.
2. Optimize the 7 Keyword Fields
- Place each precise keyword phrase in a separate field. This maximizes ranking potential for that phrase.
- Fill the remaining fields with relevant keywords, using all 50 characters. Use Publisher Rocket to find relevant, low-competition keywords.
Conclusion
Keyword optimization is an ongoing process requiring thorough research. By applying this strategy, you can increase your book’s visibility on Amazon and attract more readers. Leverage Publisher Rocket for effective keyword research and optimize your 7 keyword fields strategically.