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Online selling has been around for a long time, but the beauty of today’s era is the emergence of new social media platforms, most notably TikTok. These platforms allow you to reach new audiences and leverage advertising methods that most users and previous generations haven’t utilized. As more people flock to TikTok for advertising, costs and competition rise. However, there are still ample opportunities to make money on TikTok due to its relative novelty. To succeed and build a million-dollar Shopify store, focus on marketing angles, product selection, and a high-converting website. But first, you need a winning product.
Finding a Winning Dropshipping Product on TikTok: 4 Key Criteria
To find a successful product on TikTok, focus on these four crucial criteria:
1. Engagement
Your product needs to captivate viewers within the first 3 seconds. Some products naturally achieve this due to their functionality. We need an instantly engaging product because TikTok is a high-stimulation platform. Unlike Facebook and Instagram, TikTok users seek quick, constant entertainment. To sell effectively on TikTok, you need a product that genuinely entertains, not just a typical ad. That’s why the best-performing TikTok products are often visually interesting, solve a specific problem, or cater to a niche market.
Tips for Viral TikTok Videos:
- Film with a high-quality camera (iPhone, DSLR).
- Use quick cuts and frequent angle changes.
- Add text overlays to increase watch time.
2. Price Point
Unlike Facebook, Instagram, or Google, where you can sell products at almost any price, TikTok has a younger, more impulsive demographic. They seek instant gratification, so lower prices encourage quick purchases. The ideal price range for a TikTok product is between $13 and $65. Dropshipping products often fall within this range. You can also incorporate upsells to increase your average order value. Aim for a profit margin of 3-4 times the product’s cost.
3. Marketing Angles
Marketing angles are more crucial than ever in e-commerce. Social media is saturated with ads, and people dislike overt “selling.” A unique marketing angle helps identify your ideal customer and display ads they want to see.
Two Key Aspects of Marketing Angles:
- Identifying your ideal customer: Put yourself in your customer’s shoes to understand their needs and desires.
- How customers want to see ads: Ads should align with customer needs and desires.
4. Branding Potential
Products with branding potential have long-term viability. Seek unique, customizable products (add a logo, accessories) to build a sustainable brand.
Methods for Finding Dropshipping Products
1. TikTok Creative Center
TikTok’s Creative Center lets you see the best-performing ads, providing inspiration and potential product ideas. Filter by the “Conversions” objective to see ads generating actual sales.
2. Amazon Movers & Shakers
Amazon’s “Movers & Shakers” list showcases products with the most significant sales growth in the last 24 hours. It’s an excellent resource for identifying trending products.
3. Product Research Tools (e.g., Mania)
Tools like Mania aggregate ads from various platforms (Facebook, TikTok, Pinterest), simplifying product discovery and competitor analysis.
4. AliExpress
AliExpress remains a rich source for dropshipping products. Utilize product recommendation features to discover new items based on your initial selections.
Conclusion
Finding a million-dollar dropshipping product isn’t easy, but by applying these criteria and methods, you can increase your chances of success. Focus on building a sustainable brand and providing real value to your customers. Contact Sellbm5.com for detailed consulting on dropshipping and advertising.