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Pinterest is a powerful marketing tool. How can you quickly grow your Pinterest following? This guide will show you how to gain your first 1000 Pinterest followers, based on the experience of an expert with over 91,000 followers and 10 million monthly views.
Optimize Your Pinterest Profile
First impressions matter. Invest time in optimizing your Pinterest profile:
- Profile Picture and Cover Image: Choose high-quality images that clearly represent your brand or personal identity.
- Bio: Write a concise, engaging bio that clearly describes your niche and the benefits you offer followers. Use keywords related to your field to increase visibility in search results. Example: “Learn to make money online with blogging, affiliate marketing, and Pinterest.”
- Website Link: Add a link to your website or important landing page in your bio. While this link isn’t directly clickable, using a shortened link is still beneficial for brand recognition.
Verify Your Website and Enable Rich Pins
Verifying your website and enabling Rich Pins are crucial steps to increase credibility and visibility on Pinterest:
- Domain Verification: Verifying your domain helps Pinterest recognize you as the website owner, increasing your account’s authority.
- Enable Rich Pins: Rich Pins provide more detailed information about pinned content, making it easier for users to find and interact with.
Verifying your website is simple; just add a code snippet to your website’s header.
Engage in the Comments Section
Interacting in the comments section is a key factor in improving your pins’ ranking on Pinterest:
- Respond to Comments: Take the time to reply to user comments, fostering engagement and building community.
- Ask Questions: Pose questions to encourage users to comment and share their opinions.
- Encourage User-Generated Content: If you’re in the food or DIY niche, encourage users to share photos of their creations based on your recipes or tutorials.
Invite Followers from Other Platforms
Leverage your existing followers on other platforms to increase your Pinterest following:
- Share Your Pinterest Profile Link: Add a link to your Pinterest profile on your website, emails, other social media platforms, etc.
- Send Email Invitations: Email your subscribers, announcing your presence on Pinterest and encouraging them to follow.
- Offer Incentives: Host a giveaway or offer a reward for your first Pinterest followers to generate interest.
Leverage Your Website to Gain Followers
If you have a website, use it to promote your Pinterest profile:
- Add a “Follow on Pinterest” Button: Include a follow button in your sidebar, footer, header, or any suitable location on your website.
- Include Your Pinterest Link in Your Email Signature: Add a Pinterest link to your email signature to reach a wider audience.
Conclusion
Gaining followers on Pinterest is crucial, especially for new accounts. Focus on attracting followers genuinely interested in your content. Besides increasing your follower count, remember that Pinterest is a powerful visual search engine. Creating quality content, optimizing for SEO, and engaging with the community are key to success on Pinterest.