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Coco Real, a coloring book brand, earns over $264,000 monthly on Amazon KDP. This article analyzes their strategy and guides you on applying it to your own book publishing journey.
Coco Real’s Amazon KDP Triumph
Coco Real focuses on adult coloring books with relaxing, cute, and simple themes. Bestsellers like “Cozy Spaces Coloring Book for Adults” and “Cute and Groovy Bold and Easy Coloring Book” generate hundreds of dollars daily. These books share common traits: simple, easy-to-color designs aligned with current trends. A single coloring page can be commissioned for just $3-$5, minimizing production costs.
Coco Real’s Ingenious Marketing Strategy
Initially, many assumed Coco Real heavily invested in Amazon Ads. However, Helium 10 analysis reveals moderate ad spending, targeting keywords like “cute coloring book,” “relaxing coloring book,” and “coloring book for teens.” Notably, they also bid on their brand name to deter competitors.
Coco Real’s strength lies in social media marketing. They operate two large TikTok channels: a branded channel and a community channel showcasing user-colored pages. Consistent engagement is maintained through 1-2 daily video uploads.
Beyond TikTok, Coco Real boasts a massive following on Instagram (229,000) and YouTube (120,000 subscribers). They cleverly repurpose TikTok shorts across platforms, maximizing efficiency. Their YouTube Shorts channel outperforms TikTok and Instagram, averaging 50,000 views per video.
Furthermore, Coco Real leverages Pinterest with 1.8 million monthly views and sells digital copies of coloring pages on Etsy, diversifying income streams and boosting profits.
Applying Coco Real’s Strategy to Your Books
To replicate Coco Real’s Amazon KDP success:
- High-Quality Product: An attractive cover, quality content, and professional illustrations are crucial. Invest in cover design and hire professional artists if needed.
- Engaging Content: Utilize Canva or AI for initial coloring book creation, then enhance quality by hiring artists on Fiverr or sourcing images from Creative Fabrica.
- Effective Marketing: Run Amazon Ads or leverage social media by posting frequent short-form videos across multiple platforms.
- Product Reviews: Secure several 5-star reviews before marketing to enhance credibility and conversion rates.
Conclusion
Coco Real exemplifies how Amazon KDP success stems from combining quality products with intelligent marketing. By learning from them, you can generate significant income from coloring books on Amazon KDP. Start by creating a quality product, developing a suitable marketing strategy, and persistently implementing it.