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Dropshipping is an attractive online business model that allows you to sell products without managing inventory. But is it possible to launch a store and generate profit in just 24 hours? This article documents a rapid dropshipping experiment, from product selection and website creation to running ads and securing the first order.
From Night Light to Online Store
The product idea stemmed from a unique night light. To save time, a simple Shopify store with a free theme was created, using the domain name “lucidlampco.com”. The store featured a basic design, including a countdown timer, a 50% discount, a free gift offer, sales highlights, Tidio chatbot integration, and a few product reviews. While there was room for improvement, the website was sufficient to start selling.
Racing Against the Clock: Advertising on TikTok
The biggest challenge was time. TikTok ad account approval can take several days, while the experiment timeframe was only 24 hours. While waiting, a video ad focusing on the lamp’s color-changing and lighting modes was filmed and edited. Simultaneously, several organic video ads were posted on TikTok to attract potential customers.
TikTok Ads Approved: A Breakthrough Moment
After a period of waiting, the TikTok ad account was finally approved. Ads started running within 20-30 minutes. The next plan was to post more videos on TikTok and improve the website. However, overexertion hampered progress.
Results After 24 Hours of Dropshipping
Despite facing difficulties, the effort paid off. The first order came through the Tidio chatbot, which allowed for immediate customer interaction, answering questions about the product and shipping. In total, two orders were generated, totaling $60. However, the total expenses (advertising, domain, product) amounted to $109.44, resulting in a net loss of $49.
Lessons Learned
Although not yet profitable, this experiment proved that launching a dropshipping business in 24 hours is feasible. The Tidio chatbot played a crucial role in securing orders. With website and advertising campaign optimization, the store has the potential to become profitable. This challenge also highlighted the importance of time management and maintaining well-being when running a dropshipping business. This experience provides valuable lessons for anyone looking to enter the world of dropshipping.