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Google Ads can deliver exceptional business results. A prime example is a Google Ads campaign that generated a remarkable 41x ROAS (Return on Ad Spend) for one client. This means that every dollar spent on Google Ads brought in $41 in revenue. This article will share the Google Ads strategy used to achieve this impressive result and explain why this strategy is an optimal choice for certain types of businesses.
Impressive Success with a 41x ROAS
The advertising campaign mentioned ran for several months with a budget of over $2,800. The result was $116,000 in revenue, equivalent to a 41.35x ROAS. This is an astounding figure, turning a nearly $3,000 investment into over $116,000 in revenue.
Key Factor: High Customer Value
One of the crucial factors contributing to this success is the high average customer value. With around 30 orders, the campaign generated $116,000 in revenue, meaning each order brought in nearly $4,000. This is an e-commerce business selling high-end, luxury products, leading to a high order value and impressive ROAS.
Effective Strategy: Performance Max
The strategy employed in this campaign was Performance Max. This campaign type combines all of Google’s various advertising campaign types, including Search, Display, Gmail, YouTube, and Google Shopping. Performance Max allows advertisers to effectively reach potential customers across multiple platforms.
Optimizing Conversion Value
Instead of optimizing for the number of conversions, this campaign focused on optimizing conversion value. This means that Google Ads will prioritize showing ads to potential customers who are more likely to spend more, resulting in higher order values. For e-commerce businesses with varying order values, optimizing for conversion value is crucial.
Small Budget – Big Results
This campaign ran on a small budget, only about $7 per day. However, by leveraging the effectiveness of Performance Max and targeting customers who had already interacted with the business (warm customers), the campaign delivered exceptional results. Performance Max prioritizes showing ads to these warm customers first, then expands to colder audiences as the budget increases.
Advice for Businesses
If your business is spending significantly on other advertising platforms and has decent website traffic, creating a Performance Max campaign with a small budget is a must-try. This campaign will help you reach warm customers, optimize conversion value, and generate a high ROAS. You can set up the campaign yourself or seek professional Google Ads services for assistance.
Conclusion
Achieving a 41x ROAS with Google Ads is entirely possible with the right strategy and a deep understanding of the advertising platform. Performance Max, conversion value optimization, and targeting warm customers are key factors in achieving success. Apply these insights to your advertising strategy to maximize your business results.