With rising ad costs on Facebook, Instagram, and TikTok, finding a cost-effective alternative is crucial. Snapchat offers a simple advertising solution with budgets starting at just $5 per day.
Snapchat allows you to create campaigns optimized for website conversions, targeting potential customers effectively. Set a daily budget of $5 for each ad set.
For ad placements, allow Snapchat to automatically optimize. Target the United States, ages 16 and up, and adjust gender based on your product. Enable automatic audience expansion for improved reach.
Include a few product-related interests in the detailed targeting section. There’s no need to restrict operating systems, devices, or carriers. Aim for swipe-ups to drive traffic affordably.
An effective strategy is creating three ad sets with the same target audience but different ad creatives. Each ad set runs on a $5 daily budget, totaling $15. This allows for fair performance comparisons.
Run the campaign for 3-5 days or until ad spend reaches 3-5 times the product price. Analyze the results, focusing on CPM, cost per click, and most importantly, cost per order.
Pause the two underperforming ad sets and duplicate the winning one. Increase its budget to $25 per day and continue scaling with higher budgets if it remains profitable. This method allows for efficient testing and scaling on a low budget.