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Installing the TikTok Pixel on your Shopify website is crucial for measuring your TikTok ad campaign performance. This guide provides a quick and easy, no-code method to integrate TikTok Pixel into Shopify, enabling you to gather essential data like page views, add to carts, and purchases.
Step 1: Create a TikTok Advertising Account
First, you need a TikTok advertising account. If you don’t have one, sign up now to receive advertising credit offers. After creating your account, log in to TikTok Ads Manager and note your Account ID for the next step.
Step 2: Install TikTok Channel Manager
In your Shopify store, navigate to Apps, search for TikTok, and install the official TikTok app. This app is free and simplifies connecting Shopify to TikTok.
Step 3: Connect Your TikTok and Shopify Accounts
After installing the TikTok app, select Setup and connect your TikTok Ads account to Shopify. You’ll be prompted to log in to your TikTok Ads account and select the account with the Account ID that matches the one you saved in Step 1. Choose your data sharing level (Maximum is recommended) and ensure your privacy policy is updated.
If you don’t have a TikTok Pixel, the app will automatically create one. If you already have one, select your existing Pixel to avoid duplicates. Complete the setup and confirm your business information.
Step 4: Verify TikTok Pixel Functionality
To ensure your Pixel is working correctly, install the TikTok Pixel Helper browser extension for Chrome. After installation, visit your Shopify website and refresh the page. The TikTok Pixel Helper will display the events being recorded, such as Page View.
Verify other crucial events like View Content and Add to Cart by interacting with your website. After approximately 24 hours, check your TikTok Ads Manager (Tools -> Events) to ensure the data is being recorded correctly.
Conclusion
Installing the TikTok Pixel on Shopify is straightforward with the TikTok Channel Manager app. By following these steps, you can easily track the performance of your TikTok ad campaigns and optimize them for maximum effectiveness. Start installing your TikTok Pixel today to leverage the full potential of TikTok advertising!