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Ever wished for a more effective Facebook advertising strategy? An omnipresent content strategy is the solution. This guide will show you how to implement this strategy for optimal Facebook ad results.
What is an Omnipresent Content Strategy?
An omnipresent content strategy is a long-term approach to Facebook advertising that helps businesses reach their target audience more frequently and consistently than competitors. By building relationships with customers, your business becomes their top-of-mind choice. This not only helps you win the Facebook ad game but also allows you to command higher prices for your products/services.
Implementing an Omnipresent Content Campaign
Step 1: Create a New Campaign in Ads Manager
- Choose the “Reach” or “Awareness” objective if you’re using the new Facebook interface.
- Name your campaign.
- Important: Do not turn on Campaign Budget Optimization (CBO).
Step 2: Set Up Your Ad Set
- Daily Budget: Start with a low budget (around $1 USD).
- Audience:
- If you have a warm audience of 10,000 or more, target this list. This can include email lists, website visitors, Facebook page engagers, etc.
- If you don’t have a warm audience, use “Detailed Targeting.”
- Location: Choose the location where most of your potential customers are located.
- Age: Adjust the age range based on your target audience size and location.
- Gender: Select “All” if your product/service is suitable for both men and women.
- Detailed Targeting: Enter keywords related to your product/service and select relevant suggestions. Aim for an audience size between 50,000 and 100,000. Use “Narrow Audience” if needed.
- Placement: Choose “Manual Placements” and select only “Feeds” and “Stories” on Facebook and Instagram. Exclude all other placements.
- Optimization & Delivery: Set the Frequency Cap to “1 impression every 5 days.”
- Duplicate Ad Set: Create 9 copies of this ad set, for a total of 10 ad sets.
Step 3: Create Your Ads
Each ad set will have a unique ad. Create four types of ads:
- Value Ads: Provide value to customers by sharing helpful knowledge, such as product tutorials, tips, etc.
- Demonstration Ads: Showcase how your product/service works, helping customers understand what you offer.
- Client Testimonial Ads: Share positive feedback from previous customers to build trust.
- Call to Action Ads: Encourage customers to take a specific action, such as signing up for information or making a purchase.
Conclusion
An omnipresent content strategy requires time and effort but yields long-term results. By combining it with other advertising campaigns, you can build strong customer relationships and achieve sustainable success on Facebook. Start building your omnipresent campaign today!