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Pinterest is the ideal platform to promote handmade, DIY, home decor, and unique products—items commonly sold on Etsy. So how can you leverage Pinterest to increase traffic and sales for your Etsy shop? This article will share 7 effective Pinterest Marketing strategies to help you succeed on this platform.
1. Use a Pinterest Business Account
Using a personal account for business purposes violates Pinterest’s terms of service and can lead to account suspension. A Pinterest Business account is completely free and provides many useful features such as analytics tracking, running ads, and easily claiming your Etsy shop in just a few clicks. Claiming your shop enables automatic Rich Pins, which display product information like title, description, and price, attracting customers more effectively.
2. Broaden Related Topics
If your Etsy shop focuses on a single product type, create additional boards related to your target audience’s lifestyle and interests. For example, if you sell eco-friendly handmade soaps, create boards about green living, eco-friendly gifts, sustainable home decor ideas, etc. This helps attract the right potential customers and increases the visibility of your products on Pinterest. You can add relevant keywords to pin descriptions to help your products appear on various boards.
3. Understand Pinterest User Behavior
Pinterest users often plan purchases and save ideas. They might pin your product to a board without buying it immediately. However, saving a pin is a positive signal to the Pinterest algorithm, helping your pin reach more users. Don’t be discouraged if customers don’t buy right away; focus on engagement and creating quality content to increase product visibility.
4. Optimize for Pinterest SEO
Pinterest is a visual search engine where users search for ideas and products through keywords. Research keywords and optimize your pins for SEO by using keywords in the title, description, and board names. Optimizing for SEO makes your products easier to find when users search on Pinterest.
5. Pin Consistently
Pinterest prioritizes accounts that pin regularly. It’s recommended to pin 15-25 pins per day, including both your product pins and pins from other accounts (curated pins). Use a scheduling tool like Tailwind to save time and ensure consistency in posting.
6. Pin Products by Category
Besides pinning individual products, create pins that link to product categories on your Etsy shop. This is especially helpful if you sell one-of-a-kind items or products that sell out quickly. Category pins help customers find other similar products in your shop. You can use Canva to create category pins easily and professionally.
7. Utilize Canva Pin Templates
Canva is a free tool that helps you create beautiful and professional pins without graphic design skills. Create pre-made pin templates and reuse them for different products to save time and effort. You can also use grid-style pin templates to showcase multiple products in a single image.
In conclusion, Pinterest is a powerful marketing channel for Etsy shops. By applying these 7 strategies, you can optimize your presence on Pinterest, attract traffic, and effectively increase sales. Start building your Pinterest Marketing strategy for your Etsy shop today!