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Dropshipping is known as a low-capital online business model, attracting many beginners. However, many mistakenly believe they need to invest heavily in Facebook advertising, leading to budget depletion and quick abandonment. This article will guide you through an effective dropshipping strategy, allowing you to start a business for under $100.
You’ll learn how to find potential products for free on TikTok, set up a Shopify store with minimal cost, and leverage the power of viral social media content to attract customers without expensive advertising.
Finding Free Products on TikTok
Instead of using paid product research services, leverage TikTok – a treasure trove of potential dropshipping products completely free.
- Open TikTok and search for the hashtag #TikTokMadeMeBuyIt: This hashtag will lead you to a plethora of videos showcasing trending products.
- Analyze the videos: Pay attention to likes, comments, and shares to gauge user interest.
- Check the link in the poster’s bio: If they link to an online store, it’s likely a dropshipping product. Visit the store to check the selling price and assess profit potential.
- Repeat the process: Search for multiple videos and different products to expand your options. Tip: Search in English for more results. For example, instead of “sản phẩm hot trend”, try “trending product”.
Building a Low-Cost Shopify Store
After selecting a product, you need a platform to sell it. Shopify is a popular choice, but let’s optimize costs:
- Utilize the 14-day free trial: Shopify offers a 14-day free trial; use this time to set up your store.
- Choose an affordable domain name: A
.com
domain can be found for under $15 from providers like GoDaddy. Tip: Search for coupon codes on Google to save money. - Use a free theme: Shopify offers many attractive and functional free themes suitable for beginners. Debutify and Debut are two popular choices.
- Get a low-cost logo: Fiverr is a great platform to find logo design services starting from just $5. Negotiate with the designer for the best price.
Attracting Customers for Free with Viral Content
Paid advertising can be expensive, especially when starting. Leverage organic content on TikTok and Instagram Reels:
- Use your phone to record videos: Create authentic, user-friendly content similar to viral TikTok videos.
- Post consistently: Upload at least one high-quality video per day.
- Add your store link to your bio: Once you reach 1000 followers on TikTok, add your store link to your bio for easy customer access.
Conclusion
Starting a dropshipping business with limited capital is entirely possible if you know how to optimize costs and leverage free tools. By finding products on TikTok, building a budget-friendly Shopify store, and focusing on viral content, you can begin your online business journey without a large investment. Remember to track data from Facebook Pixel, TikTok Pixel, and Google Analytics to optimize business performance when you have the resources for paid advertising.