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Dropshipping is one of the hottest online business trends today. You’ve likely seen stories of young entrepreneurs making a fortune through dropshipping. But is it really that easy? This guide outlines 7 simple steps to start a profitable dropshipping business with low investment, even if you’re a complete beginner.
Step 1: Find Winning Dropshipping Products
The first step is finding the right products to sell. Many beginners feel overwhelmed by the sheer number of options. Focus on two key factors:
- Marketing Angle: Figure out how to advertise the product to the right audience. For example, a teeth cleaning product could be marketed to people with braces as a retainer cleaning tool.
- Problem Solving: The product should solve a specific customer problem. For instance, a retainer cleaner addresses the issue of oral hygiene for brace wearers.
Tools to Help: Utilize product research tools like Mana to find trending products on platforms like TikTok, analyze competitor ads, and research pricing strategies.
Step 2: Build Your Online Store
You need a website to showcase and sell your products. Shopify is a popular and user-friendly platform. Currently, there are many programs offering free Shopify website building support along with training courses.
Step 3: Order Product Samples
Once you’ve chosen a product, order a sample to experience it firsthand and create videos and photos. This helps you generate authentic content that attracts customers.
Step 4: Find a Reliable Dropshipping Supplier
Zendrop is a comprehensive dropshipping platform that helps you source products, manage orders, and handle shipping. Zendrop integrates seamlessly with Shopify, simplifying your business operations.
Step 5: Create Content & Market Your Products
Focus on organic content by creating short videos on TikTok and Instagram Reels. Showcase the product in action, share how to use it, and highlight its benefits. Post consistently, aiming for 3 videos per day to maximize reach.
Step 6: Process Orders
When you receive an order, simply log into Zendrop and click “Fulfill Order.” Zendrop handles the rest, from packaging to shipping the product to your customer. Tracking information will automatically update in Shopify.
Step 7: Run Paid Ads & Scale Your Business
Once you have some organic sales, you can start running paid advertising on TikTok, Facebook, and Instagram to boost sales. Take advantage of promotional programs, such as TikTok’s ad credit offers of up to $2,400.
Note: Continuously test new products, marketing angles, and advertising content to optimize your business performance. Embrace experimentation and continuous learning to succeed with dropshipping.