Email marketing is a top profitable skill in 2024, enabling businesses to generate passive income exceeding $100,000 per month. Copywriters can leverage this skill to earn over $10,000 monthly.
Three key reasons why copywriters should learn email marketing: control ad performance, create recurring revenue from ongoing email marketing services, and stand out from competitors.
This free email marketing course provides comprehensive knowledge on creating, sending, and optimizing email marketing for clients, helping you become a highly paid freelance copywriter.
Many copywriters wonder how to get paid $3,000 just for writing emails. However, email marketing is a specialized skill that optimizes ad effectiveness and maximizes profits.
Ineffective email marketing negatively impacts ad performance, like trying to sprint on ice. By controlling email marketing, copywriters ensure their ads perform optimally.
Recurring revenue from email marketing offers long-term benefits. Instead of a one-time $2,000 contract, you could have clients paying $2,000 monthly.
Offering email marketing services differentiates you from other copywriters. Clients will value your ability to manage email lists and create effective campaigns.
This course equips you with the knowledge and skills to become an email marketing expert, including building email lists, crafting compelling content, setting up automation, and analyzing data.
An email list is a valuable digital asset you own permanently. Unlike social media followers, email lists can’t be lost due to policy changes or technical issues.
Email automation optimizes the customer journey, converting leads into paying customers semi-automatically. Well-written emails can be repurposed across various platforms for continuous profit generation.
Real-world email marketing examples: emails collected when people download free resources, subscribe to newsletters, or purchase products. Email lists can contain thousands or even hundreds of thousands of contacts.
Businesses use Email Service Provider (ESP) software to send emails to thousands of subscribers. Promotional emails are sent to all or a segment of the email list.
An email sequence is a series of automated emails sent on a predetermined schedule. Email sequences are used to welcome new subscribers, nurture leads, promote products, or provide after-sales service.
Email automation enables sending emails based on subscriber actions, such as clicking a link or opening an email. Automation personalizes messages and increases marketing effectiveness.
Email list segmentation divides an email list into smaller groups based on specific criteria, like open rates or purchase behavior. Segmentation increases relevance and engagement.
Email deliverability is the ability of your emails to reach subscribers’ inboxes without landing in spam or promotions folders. Sender reputation, email content, and subscriber engagement all affect deliverability.
A/B testing (split testing) compares two versions of an email or webpage to determine which performs better. A/B testing optimizes content and increases conversion rates.
Email marketing strategy includes three types of email sequences: welcome, promotional, and re-engagement. Three fundamental emails usable in any sequence or automation are utility emails, belief-shift emails, and objection-handling emails.
Writing effective bullet points maximizes perceived value and increases ad effectiveness. Two simple ways to grow an email list: use free lead magnets and free email newsletters.
One effective email can generate tens of thousands of dollars in revenue for clients. Building a six-figure monthly email automation system is entirely possible.
Use these email marketing skills to land copywriting clients paying $3,000 per month. Learn from free courses and resources to enhance your skills and achieve success in copywriting.