Amazon Marketing Services (AMS) is a powerful tool for boosting book sales on Amazon KDP. This guide provides a step-by-step walkthrough for beginners setting up their first AMS advertising campaign.
Why Run AMS Ads?
In the competitive Amazon KDP ebook market, AMS ads help your book reach the right audience, increase visibility, and drive sales. Even with widespread AMS adoption, success is achievable with strategic campaign optimization.
Setting Up Your AMS Advertising Campaign
Step 1: Access Amazon Advertising
Log into your KDP account at advertising.amazon.com.
Step 2: Create a New Campaign
Select “Create campaign” and you’ll see two options: Sponsored Products and Product Display Ads.
- Sponsored Products: Appear in search results, increasing book visibility when customers search relevant keywords.
- Product Display Ads: Shown on product pages of other books, targeting readers interested in similar genres.
Experience suggests Sponsored Products generally yield better results. Focus on this ad type initially.
Step 3: Choose Ad Type and Name Your Campaign
Select “Sponsored Products” and name your campaign. Example: “[Book Title] – [Start Date]”.
Step 4: Set Budget and Targeting
- Budget: Start with a small budget, around $5-$10 per day, and adjust based on performance.
- Targeting: Choose “Manual targeting” to select keywords relevant to your book.
Step 5: Choose Ad Format
There are two options: Standard Ads (no custom text) and Custom Text Ads.
- Standard Ads: Amazon automatically displays basic book information.
- Custom Text Ads: You can write compelling ad copy to persuade customers.
If confident in your copywriting skills, opt for Custom Text Ads.
Step 6: Select Products and Set Keyword Bids
Choose the book you want to advertise and set keyword bids. Start with bids around $0.15 and adjust based on performance.
Step 7: Keyword Research
This is the most crucial step. Choose keywords your target audience uses when searching for books on Amazon.
- Use keyword research tools: KDP Rocket is a helpful tool for finding relevant keywords for your book on Amazon.
- Maximize keyword count: Amazon allows up to 1000 keywords per campaign. Utilize this limit.
Step 8: Add Keywords to Your Campaign
Copy the keyword list from KDP Rocket and paste it into the campaign’s keyword section.
Step 9: Launch Your Campaign
After completing these steps, launch your advertising campaign. Monitor results and adjust the campaign for optimal performance.
Conclusion
AMS advertising is essential for authors seeking success on Amazon KDP. By following this guide, you can set up an effective AMS campaign and increase book sales. Start today!