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With images of young, successful entrepreneurs making money online from all over the world, dropshipping has emerged as a promising business model. Thanks to the growth of the internet, earning money online and achieving financial independence has never been easier. This article will guide you through 6 detailed steps to start a dropshipping business with Shopify in 2024, helping you understand the process and necessary preparations.
Step 1: Find a Niche Product
The first step is to find the right product to sell. Not all products sell well online; you need to find a product with market demand and the potential to reach the right target audience. Start by choosing a product niche that you are passionate about or knowledgeable in. For example, if you’re passionate about golf, you could sell golf-related products because you understand the products, competitor brands, and advertising trends in this field.
After choosing a niche, you need to research products. A recommended tool is Mana. Mana helps you find potential products with many useful features such as displaying the top 10 best-selling products by platform (TikTok, Facebook, etc.), providing detailed product information, ad videos, engagement metrics, and even suggesting suppliers on AliExpress. Alternatively, AutoDS is another helpful platform with similar features and provides dropshipping products with fast shipping times.
Keep in mind, product selection criteria are not only based on sales but also on the number of marketing angles you can apply. A marketing angle is how you position and promote your product to customers. For example, a mini-fridge can be marketed as a cosmetic storage solution, creating a fresh and attractive angle for customers.
Step 2: Build Your Shopify Store
After finding a product, you need to build an online store on Shopify. Shopify is a popular platform with a user-friendly interface, easy-to-use features, and no complex coding required. The cost for a Shopify plan is typically $29/month but can be discounted to just $1/month for the first 3 months through a promo code.
Building a website on Shopify is quite simple; you just need to enter information and customize the interface to your liking. Some recommended themes are Solo Drop and Streamline. Importantly, your website needs a modern design, optimized user experience, and a professional look. Refer to ritual.com for inspiration on beautiful and effective website design.
Step 3: Find a Reliable Supplier
Finding a trustworthy supplier is crucial in dropshipping. The supplier needs to ensure fast shipping times, quality products, and good customer service. You can find suppliers on AliExpress, AutoDS, or other intermediary platforms like Zen Drop, CJ Dropshipping. The most important thing is to choose a supplier with good communication skills, quick response times, and a clear customer support policy.
Step 4: Advertise Your Products
Advertising is a crucial step to attract customers to your store. The recommended advertising platform is Meta Ads (Facebook and Instagram) because of its ability to target customers accurately and effectively. However, you should also consider advertising on TikTok, especially through short-form Reels videos to reach younger audiences.
Advertising costs need to be carefully calculated. You should allocate an advertising budget 3-5 times the average order value to have enough data to evaluate campaign effectiveness. For example, if a product costs $50, the advertising budget should be between $150-250. Based on the data collected, you can adjust your advertising strategy, optimize content, and budget to achieve the best results. Drop OD AI is a tool that helps create ad content, product descriptions, and brand names, saving you time and effort.
In addition to paid advertising, you should leverage free channels like TikTok and Instagram Reels to reach potential customers organically. Posting regular and creative content will increase your reach, build your brand, and boost sales.
Step 5: Process Orders
After receiving an order, you need to process and ship the product to the customer. AutoDS is a helpful tool that automates the order processing workflow, from placing orders with suppliers to updating shipping information for customers. AutoDS’s automated payment and shipping features save you time and minimize errors.
Step 6: Continuously Monitor and Optimize
Dropshipping requires persistence and continuous optimization. You need to regularly check, evaluate, and improve all aspects of your store, from products, website, advertising to order processing. Continuously experimenting and applying new strategies will help you maintain a competitive edge and develop sustainably in the dropshipping market. Don’t be afraid to scale your business by building new stores and applying the experience you’ve gained.