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Facebook advertising is a powerful marketing channel, but to achieve optimal results, you need the right strategies. This article will reveal 5 “hacks” to help you double or more than double your return on ad spend (ROAS) on Facebook and Instagram. These secrets aren’t overly technical, but they can significantly impact your campaign performance.
1. The Power of Influencers in Video Ads
Most people think of Influencer Marketing as paying celebrities to promote products. However, a more effective approach is hiring Influencers to create video ads. Instead of posting on their personal pages, Influencers will create video reviews of your product or service. This video will then be used as ad content on Facebook and Instagram.
Benefits:
- Long-term use: Video ads can run for extended periods, unlike organic posts.
- High quality: Professional Influencers often have excellent video production skills, creating engaging content.
- Cost-effective: You don’t need to hire a separate film crew.
- Increased engagement: The presence of a familiar Influencer will make your ad stand out in the newsfeed.
Example: A baby clothing business partnered with an Influencer with 175,000 followers on Instagram. For just $800, they received two high-quality product review videos and increased their ROAS by 263%.
2. Follow Up with Leads Immediately
If you’re running a lead generation ad campaign, following up after a lead submits their information is crucial.
Secret:
- Contact within 5 minutes: Call the lead immediately after they sign up to understand their needs and increase conversion rates.
- Be persistent: If you can’t reach them, continue calling twice a day for 7 days before giving up.
Results: Prompt and persistent follow-up can help you reach more potential customers and significantly increase revenue without increasing your ad budget.
3. Offer a Unique Incentive
An attractive offer will make your ad campaign more successful.
Example: A fireplace installation company offered 0% interest financing, just £6/week, and guaranteed installation within 72 hours. As a result, they generated over 15,000 leads per month at a very low cost.
4. Choose Your Niche Wisely
If you can choose your industry, target niches with:
- High average customer value: This allows you to spend more on each lead and still be profitable.
- Low competition: You’ll stand out and attract customers more easily.
5. Target with Specific Messaging
Although Facebook has limited detailed targeting capabilities, you can still reach the right audience by personalizing your ad copy.
How:
- Create separate ads for each use case: For example, if you sell running shorts, create separate ads for long-distance running, winter running, trail running, etc.
Benefits: Customers will easily identify the product/service that meets their needs and conversion rates will be higher.
In conclusion, applying these “hacks” can help you optimize your Facebook ad campaigns and achieve outstanding results. Start experimenting and experience the difference!