Nội dung
Selling print-on-demand (POD) products on Etsy is increasingly popular. However, thorough preparation is key to success. This article outlines 10 crucial factors to consider for a thriving POD business on Etsy.
Product Colors
When selling apparel, POD providers like Printify offer a vast color palette. However, avoid overwhelming customers with too many choices. Initially, select 5-6 popular, basic colors such as black, white, gray, navy blue, and red. This simplifies decision-making and encourages quicker purchases. As you gain experience and understand trends, expand your color options.
Supplier Location
Consider the location of your print provider. Prioritize suppliers located near your target market. For instance, if your customers are primarily in the US, choose a provider with US-based production facilities to minimize shipping costs and delivery times. Printify offers numerous US-based suppliers, leverage this advantage.
Credit Card
Ensure you have a valid credit card or pre-paid payment method before starting. When an order is placed on Etsy, Printify automatically charges your card for printing and shipping. Maintain sufficient funds to ensure seamless order processing.
Copyright Check
Thoroughly verify that your designs, images, and phrases don’t infringe on any copyrights before listing products. Utilize online copyright tools (like the Trademark Electronic Search System – TESS) to ensure legality. Avoid using copyrighted images, logos, or brand names without permission.
Lifestyle Images
Employ high-quality product images that showcase a lifestyle and attract customers. Professional mockups with models enhance product appeal and build trust. Consider using mockup resources like Placeit.net.
Product Diversification
Don’t limit yourself to a single product type. Expand your catalog to include other POD items like mugs, tote bags, phone cases, etc. This broadens your customer reach and increases revenue potential.
Cross-Product Printing Compatibility
A design suitable for a t-shirt might not translate well onto a mug. Verify your design’s printability across various product types. This optimizes your designs and maximizes product potential.
Track Promotions
Stay updated on Printify and Etsy promotions to maximize benefits. Running discounts and promotional offers attracts customers and boosts sales.
Etsy Policies
Carefully review Etsy’s seller policies to ensure compliance. Etsy has strict regulations regarding prohibited items, including dangerous goods and copyright infringements. Familiarize yourself with these policies to avoid account suspension.
Seek Feedback
Before launching your shop, solicit feedback from friends, family, or the Etsy seller community regarding your products, images, and product descriptions. Constructive criticism helps refine your shop and increases your chances of success.